The goal of Project WET is to facilitate and promote awareness, appreciation, knowledge, and stewardship of water resources through the development and dissemination of classroom-ready teaching aids and through the establishment of state and internationally sponsored Project WET programs.

Project WET believes:

• To help students learn how to think and not what to think.
• Water moves through living and nonliving systems and binds them together in a complex web of life.
• Water of sufficient quality and quantity is important for all water users (energy producers, farmers and ranchers, fish and wildlife, manufacturers, recreationalists, rural and urban dwellers).
• Sustainable water management is crucial for providing tomorrow's children with social and economic stability in a healthy environment.
• Awareness of and respect for water resources can encourage a personal, lifelong commitment of responsibility and positive community participation.

In support of the stated goal, Project WET is guided by the following objectives:

• Research: To stay abreast of emerging state and national water education trends and standards, and to stay in touch with the educational needs of citizens.
• Publications: To produce and publish creative and informative materials to meet the needs identified through research.
• Instruction and Training: To provide leadership training and instruction to ensure that materials and services are fully utilized, and to foster grass-roots participants in their capacities to educate others.
• Networking and Partnerships (WETnet): To form partnerships with organizations to enhance awareness, distribution, and use of materials and services.
• Evaluation: To improve the program through an aggressive ongoing, and multifaceted evaluation program.
• Recognition: To seek ways to acknowledge and recognize people and organizations for their contributions to water education.